diff --git a/group_vars/matrix_servers b/group_vars/matrix_servers
index 643879812..1aed82081 100755
--- a/group_vars/matrix_servers
+++ b/group_vars/matrix_servers
@@ -1471,6 +1471,11 @@ matrix_mautrix_bluesky_metrics_proxying_enabled: "{{ matrix_mautrix_bluesky_metr
 matrix_mautrix_bluesky_metrics_proxying_hostname: "{{ matrix_metrics_exposure_hostname }}"
 matrix_mautrix_bluesky_metrics_proxying_path_prefix: "{{ matrix_metrics_exposure_path_prefix }}/mautrix-bluesky"
 
+matrix_mautrix_bluesky_scheme: "{{ 'https' if matrix_playbook_ssl_enabled else 'http' }}"
+matrix_mautrix_bluesky_exposure_enabled: "{{ matrix_bridges_exposure_enabled }}"
+matrix_mautrix_bluesky_exposure_hostname: "{{ matrix_bridges_exposure_hostname }}"
+matrix_mautrix_bluesky_exposure_path_prefix: "{{ matrix_bridges_exposure_path_prefix }}/bluesky"
+
 matrix_mautrix_bluesky_database_hostname: "{{ postgres_connection_hostname if postgres_enabled else '' }}"
 matrix_mautrix_bluesky_database_password: "{{ (matrix_homeserver_generic_secret_key + ':mau.twt.db') | hash('sha512') | to_uuid if postgres_enabled else '' }}"
 
diff --git a/roles/custom/matrix-bridge-mautrix-bluesky/defaults/main.yml b/roles/custom/matrix-bridge-mautrix-bluesky/defaults/main.yml
index a87914aac..c55441159 100644
--- a/roles/custom/matrix-bridge-mautrix-bluesky/defaults/main.yml
+++ b/roles/custom/matrix-bridge-mautrix-bluesky/defaults/main.yml
@@ -36,8 +36,12 @@ matrix_mautrix_bluesky_appservice_address: 'http://matrix-mautrix-bluesky:29340'
 matrix_mautrix_bluesky_msc4190_enabled: "{{ matrix_bridges_msc4190_enabled }}"
 matrix_mautrix_bluesky_self_sign_enabled: "{{ matrix_bridges_self_sign_enabled }}"
 
-# A public address that external services can use to reach this appservice.
-matrix_mautrix_bluesky_appservice_public_address: ''
+# Scheme of the bridge's public address (see `matrix_mautrix_bluesky_appservice_public_address`).
+matrix_mautrix_bluesky_scheme: https
+
+# A public address that external services can use to reach this appservice (when exposed).
+# Used for the provisioning API's external-server (OpenID) flow and for public media links.
+matrix_mautrix_bluesky_appservice_public_address: "{{ (matrix_mautrix_bluesky_scheme + '://' + matrix_mautrix_bluesky_exposure_hostname + matrix_mautrix_bluesky_exposure_path_prefix) if matrix_mautrix_bluesky_exposure_enabled else '' }}"
 
 # Displayname template for Bluesky users.
 # {{ .DisplayName }} is replaced with the display name of the Bluesky user.
@@ -78,6 +82,15 @@ matrix_mautrix_bluesky_container_labels_metrics_middleware_basic_auth_enabled: f
 # See: https://doc.traefik.io/traefik/middlewares/http/basicauth/#users
 matrix_mautrix_bluesky_container_labels_metrics_middleware_basic_auth_users: ''
 
+# Controls whether labels will be added that expose mautrix-bluesky's HTTP API
+# (used by tools like mautrix-manager for bridge login) at `https://<hostname><path_prefix>`.
+matrix_mautrix_bluesky_container_labels_exposure_enabled: "{{ matrix_mautrix_bluesky_exposure_enabled }}"
+matrix_mautrix_bluesky_container_labels_exposure_traefik_rule: "Host(`{{ matrix_mautrix_bluesky_exposure_hostname }}`) && PathPrefix(`{{ matrix_mautrix_bluesky_exposure_path_prefix }}`)"
+matrix_mautrix_bluesky_container_labels_exposure_traefik_priority: 0
+matrix_mautrix_bluesky_container_labels_exposure_traefik_entrypoints: "{{ matrix_mautrix_bluesky_container_labels_traefik_entrypoints }}"
+matrix_mautrix_bluesky_container_labels_exposure_traefik_tls: "{{ matrix_mautrix_bluesky_container_labels_exposure_traefik_entrypoints != 'web' }}"
+matrix_mautrix_bluesky_container_labels_exposure_traefik_tls_certResolver: "{{ matrix_mautrix_bluesky_container_labels_traefik_tls_certResolver }}"  # noqa var-naming
+
 # matrix_mautrix_bluesky_container_labels_additional_labels contains a multiline string with additional labels to add to the container label file.
 # See `../templates/labels.j2` for details.
 #
@@ -158,6 +171,11 @@ matrix_mautrix_bluesky_metrics_proxying_enabled: false
 matrix_mautrix_bluesky_metrics_proxying_hostname: ''
 matrix_mautrix_bluesky_metrics_proxying_path_prefix: ''
 
+# Controls whether mautrix-bluesky's HTTP API is exposed publicly (used by tools like mautrix-manager for bridge login).
+matrix_mautrix_bluesky_exposure_enabled: false
+matrix_mautrix_bluesky_exposure_hostname: ''
+matrix_mautrix_bluesky_exposure_path_prefix: ''
+
 # Default configuration template which covers the generic use case.
 # You can customize it by controlling the various variables inside it.
 #
diff --git a/roles/custom/matrix-bridge-mautrix-bluesky/templates/labels.j2 b/roles/custom/matrix-bridge-mautrix-bluesky/templates/labels.j2
index bec40b880..d74544ba2 100644
--- a/roles/custom/matrix-bridge-mautrix-bluesky/templates/labels.j2
+++ b/roles/custom/matrix-bridge-mautrix-bluesky/templates/labels.j2
@@ -46,6 +46,39 @@ traefik.http.routers.matrix-mautrix-bluesky-metrics.tls.certResolver={{ matrix_m
 ############################################################
 {% endif %}
 
+{% if matrix_mautrix_bluesky_container_labels_exposure_enabled %}
+############################################################
+#                                                          #
+# Bridge API exposure                                      #
+#                                                          #
+############################################################
+
+traefik.http.services.matrix-mautrix-bluesky-exposure.loadbalancer.server.port=29340
+
+traefik.http.middlewares.matrix-mautrix-bluesky-exposure-strip-prefix.stripprefix.prefixes={{ matrix_mautrix_bluesky_exposure_path_prefix }}
+traefik.http.routers.matrix-mautrix-bluesky-exposure.middlewares=matrix-mautrix-bluesky-exposure-strip-prefix
+
+traefik.http.routers.matrix-mautrix-bluesky-exposure.rule={{ matrix_mautrix_bluesky_container_labels_exposure_traefik_rule }}
+
+{% if matrix_mautrix_bluesky_container_labels_exposure_traefik_priority | int > 0 %}
+traefik.http.routers.matrix-mautrix-bluesky-exposure.priority={{ matrix_mautrix_bluesky_container_labels_exposure_traefik_priority }}
+{% endif %}
+
+traefik.http.routers.matrix-mautrix-bluesky-exposure.service=matrix-mautrix-bluesky-exposure
+traefik.http.routers.matrix-mautrix-bluesky-exposure.entrypoints={{ matrix_mautrix_bluesky_container_labels_exposure_traefik_entrypoints }}
+
+traefik.http.routers.matrix-mautrix-bluesky-exposure.tls={{ matrix_mautrix_bluesky_container_labels_exposure_traefik_tls | to_json }}
+{% if matrix_mautrix_bluesky_container_labels_exposure_traefik_tls %}
+traefik.http.routers.matrix-mautrix-bluesky-exposure.tls.certResolver={{ matrix_mautrix_bluesky_container_labels_exposure_traefik_tls_certResolver }}
+{% endif %}
+
+############################################################
+#                                                          #
+# /Bridge API exposure                                     #
+#                                                          #
+############################################################
+{% endif %}
+
 
 {% endif %}